I saved the best for last: social media isn’t destroying society after all! Ipsos MORI did find that “nuanced” belief in conspiracy theories is more widespread than you ever imagined, which I’ll admit is upsetting. But they also report that TV news and tabloid newspapers are equally responsible for spreading them (at least in the UK). So go ahead and buy all the Facebook ads you want.
This Adweek report sponsored by Viant starts on the sad note that 73% of consumers feel they see too many ads. But things pick up when 65% say they feel good – including 27% who feel very good – when they see ads that feel personalized to their specific needs. Then it gets better: 63% pay more attention to personalized messages.
The UK’s Information Commissioner’s Office (ICO) has provisionally fined Clearview AI £17 million ($22.6 million) alleging it failed to inform UK citizens it was collecting billions of their photos and continuing to process their data. The UK and Australia had opened a joint investigation of Clearview last year, and Australia regulator has also issued a similar ruling.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.