Most CMOs See Data Privacy Regulations as Opportunity: Dentsu Aegis Survey

Tools like DemandJump can improve near-term results but high growth companies focus on longer term brand health, according to this Dentsu Aegis survey. Lots of sage advice here but what struck me was 64% of CMOs see data protection legislation as an opportunity to build consumer trust. Good for them.

More News

Next Article

Salesforce Partners with Alibaba to Enter China

July 26, 2019

You always seem interested in Salesforce news, Dear Reader. We’ll test that by reporting that the company will partner cloud services giant Alibaba to sell its systems in China. This will presumably require acquiescing to Chinese data privacy and surveillance rules. Perhaps a bit of a moral quandary but this is the same Salesforce that ignored objections to working with the current U.S. regime’s immigration agency.

CDPI Newsletter
Featured Article

IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

CDPI Newsletter