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Most CMOs Think They Run Digital Transformation: Gartner Report

I know you love Gartner reports, Dear Reader, so here’s a fairly modest one about the role of marketing in digital transformation.  The most interesting news is that 80% of CMOs leaders think they’re responsible for leading digital business transformation strategies, a figure that most non-marketing leaders would probably find delusional.   More realistically, 83% say that innovation programs have not met management expectations.

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Preset Raises $35.9 Million Series B for No-Code Data Visualization

August 24, 2021

Does the term “no-code” set your heart aflutter?  If so, be sure to sit down before reading that no-code data visualization and dashboarding platform Preset has raised a $35.9 million Series B, bringing total funding to $48.4 million.  Less evolved users can still write SQL queries if they wish.  Preset is a managed service on top of Apache Superset, which some readers will find even more exciting than no-code.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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