I know you love Gartner reports, Dear Reader, so here’s a fairly modest one about the role of marketing in digital transformation. The most interesting news is that 80% of CMOs leaders think they’re responsible for leading digital business transformation strategies, a figure that most non-marketing leaders would probably find delusional. More realistically, 83% say that innovation programs have not met management expectations.
CDP Blueshift is expanding sales efforts in the European and Asia Pacific regions, announcing plans to open London and Singapore offices and an option to host data in Europe. The company raised a $30 million Series C in February and is eager to grow its global footprint.
Does the term “no-code” set your heart aflutter? If so, be sure to sit down before reading that no-code data visualization and dashboarding platform Preset has raised a $35.9 million Series B, bringing total funding to $48.4 million. Less evolved users can still write SQL queries if they wish. Preset is a managed service on top of Apache Superset, which some readers will find even more exciting than no-code.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.