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Most Companies Fail to Train Employees on AI: Marketing AI Institute Survey

The Marketing AI Institute also has a new AI survey, this one focusing on marketers’ attitudes.  Again, no huge surprises: more marketers think AI is important for success than last year (64% vs 51%).  The main use seems to be personal productivity: 29% say they’ve already infused AI into their daily work while just 7% say their company is scaling its AI deployments.  A frightening 78% say their company has no internal AI education or training.

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Consumers Voice Growing Doubts About Use of AI: Salesforce Report

September 1, 2023

There’s nothing shocking in the sixth edition of Salesforce’s State of the Connected Customer report, but it does confirm what we already knew: customers expect personalized treatment, care about deals more than anything else, and feel they work too hard to resolve service issues.  Just 47% of consumers say they generally trust companies, with the most doubts about ethical use of AI and acting with society’s best interest in mind.  Openness to using AI to improve customer experience has fallen, though, from 65% of consumers in 2022 to 51% in... Read More >

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Google Cloud Offers GenAI Models from Meta, Anthropic, and Others

August 31, 2023

Google Cloud has a blizzard of announcements from its Google Cloud Next ’23 event.  Much focus was on generative AI, including optimized infrastructure, model building tools, and end-user assistants such as writing helpers.  They’re also offering access to third-party large language models including Meta’s Llama2, Antropic’s Claude 2, and Technology Innovative Institute’s Falcon LLM.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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