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Most Companies Regret Their Major Tech Decisions: Gartner Study

Well, here’s a sad piece of news: 56% of organizations routinely experience high regret over major tech purchases, Gartner reports.  The good news is that some organizations are better at it than others.  The good ones have clear objectives, disciplined processes, move quickly, and include IT teams in the process.

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Price Tops B2B Vendor Evaluation List: Demand Gen Report

August 2, 2022

One sign of a disciplined purchase process is to focus on features, not price.  But guess what Demand Gen Report found is by far the most common variable in evaluating B2B purchases, Dear Reader?  Yep, it’s price (82%), trailed by reviews (56%), features and functionality (54%), vendor knowledge of the buyer’s industry (53%), and deployment time/ease of use (50%).  Oh, and 55% say purchase times are getting longer and 59% of buying teams have four or more people.  I’m so sorry.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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