Well, here’s a sad piece of news: 56% of organizations routinely experience high regret over major tech purchases, Gartner reports. The good news is that some organizations are better at it than others. The good ones have clear objectives, disciplined processes, move quickly, and include IT teams in the process.
ArcSpan helps web publishers increase ad revenue by adding value to their audiences. It just launched Contextual APP, which applies industry-standard content taxonomies to web pages, making it easier for advertisers to purchase targeted, consistent audiences across multiple web sites. The result can be significantly higher revenue per impression.
One sign of a disciplined purchase process is to focus on features, not price. But guess what Demand Gen Report found is by far the most common variable in evaluating B2B purchases, Dear Reader? Yep, it’s price (82%), trailed by reviews (56%), features and functionality (54%), vendor knowledge of the buyer’s industry (53%), and deployment time/ease of use (50%). Oh, and 55% say purchase times are getting longer and 59% of buying teams have four or more people. I’m so sorry.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.