This Twilio survey also sees more silver lining than cloud, reporting that companies plan to add an average of four new communications channel this year. Nearly all (91%) of respondents would rather build than buy new communications solutions. The report provides interesting regional breakdowns if you care for that sort of thing.
Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders. While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago. In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).
It’s funding all the way down today, Dear Reader. We’ll start with CDP Lexer, which just raised a $25.5 million Series B. Lexer is unusual in providing an interface for customer service agents as well as traditional CDP data unification and sharing capabilities.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.