Hi, it’s Jamie, Senior Intern at CDP Institute’s Department of the Obvious. The office is officially closed today but I snuck down from my cot in the attic to write this. First we have a survey from Searchspring that found online sales grew during 2020 and most companies expect them to grow further in 2021. Slightly less obvious: 61% will invest in ecommerce personalization this year.
This follows Apple’s recent announcement that it plans to ask iPhone users’ consent to track their data, so the company can offer personalized ads. Facebook has raised concern this may be anti-competitive behavior, since Apple’s personalized ad platform wouldn’t have to provide users an opt-in for tracking by third parties.
This study from Stratix is a fountain of obviousness: just over 70% of companies lost revenue due to COVID; just under 70% had employees work from home; and priorities shifted to contactless technology and wearables. Most delightfully obvious of all: companies with a stronger IT foundation were most able to adapt to the new situation.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.