Acquia has expanded its digital experience platform to support optimization of websites, content, and digital engagement.  The new features are based on acquisition of Monsido, a website accessibility and optimization solution.  Acquia also expanded its footprint through new strategic partnerships with organic marketing platform Conductor and conversion optimization tool VWO.

Is YouTube accepting deep-fake content or restricting it? Both: YouTube announced it will require creators to label AI-generated content that realistically portrays events that never happened and people saying things they never said. YouTube is mostly relying on creators to be honest about labeling such content when they upload it, which seems unlikely to be effective. But it will also let people whose likenesses are copied to request the materials be removed.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.