Most Consumers Embrace Gen AI Purchase Guidance: Coveo
Sixty-two percent of consumers now say they are more likely to make purchases with gen AI-driven guidance, a figure that rises to 68% for millennials according to Coveo’s 2025 Commerce Relevance Report. Seventy-seven percent of respondents research products online so it’s hardly surprising that 72% will give up when they can’t find what they need quickly. While around three-quarters discover products on social media, little more than a third make purchases there.