Retailers are struggling in the face of online competition. But it’s not hopeless: a study from Trendsource finds that most consumers still prefer in-store shopping, even for electronics. Not surprisingly, “getting the items immediately” was the biggest reason to buy in person. Help from store staff was somewhere in the middle while in-store technology and social interaction were dead last.
Revcontent drives traffic to client Web sites by putting links to relevant articles on other sites. It’s been criticized for driving traffic and revenue to fake news sites. The company has just launched a “Truth in Media Initiative” that lets consumers report articles they believe to be fake. It’s not clear how this helps, since the people reading those articles probably think they’re true. On the other side, motivated partisans and partisan-bots could easily attack accurate news sites as fake.
Enough hilarity. Let’s get back to nagging you about compliance with the General Data Protection Regulation (GDPR). Here’s a post on our very own CDP Institute blog explaining how Customer Data Platforms can help with GDPR compliance.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.