Most Consumers Think Their Smartphone Spies on Them: Tinuiti Study

Much as consumers like personalization, they’re still highly suspicious about data collection. Tinuiti found that 79% think their phone listens to their conversations and makes product recommendations based on what it hears. While 46% say apps track their activity to make their experience better, even more say they do it sell their data to other companies (51%), and a substantial minority say the real purpose is cyberstalking (24%), finding their political views (22%), telling “Big Brother” (18%) and reading their minds (18%). (Speaking of trust, I never received the promised download of this survey; results are summarized here.)

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Facebook to Test Ads in Virtual Reality and Wants You to Know There’s No Privacy Risk Whatsoever

June 21, 2021

Also speaking of trust, our friends at Facebook have announced plans to inject advertisements into virtual reality experiences on their Oculus mobile app.  What’s entertaining, and a bit pitiful, is that most of the announcement is devoted to explanations of how Facebook will absolutely, sincerely, and completely respect users’ privacy.  Raise your hand if you’re convinced.  (I saw that.)

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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