Whether consumers want their mobile devices matched to other identifiers is another question. This Tealium survey found that 97% are at least somewhat concerned about protecting their privacy and 91% want tighter government regulation. On the other hand, 75% would share personal data in return for discounts or exclusive benefits.
Here’s a buzzword bonanza: open source, privacy-safe, AI-driven, voice-based personal assistant Snips has been purchased for $37.5 million by smart-speaker company Sonos. Snips’ conversational software runs on a local device without transferring voice data to the cloud. It can work without an internet connection.
Amazon Web Services also has news: an AWS Data Exchange to streamline the process of finding and using third party data. I The program launches with more than 1,000 data products including sets from Reuters, Change Healthcare, Dun & Bradstreet, and Foursquare. Any personal data is properly anonymized, of course.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.