Salesforce still doesn’t call its Datorama acquisition a Customer Data Platform, but they’re continuing to evolve it in CDP-like directions. Latest steps include expanded options to build custom integrations, tighter integration with Salesforce’s own systems, and custom triggers to let other systems act on Datorama results. The focus is still on campaign-level data, not individual customers. But AdExchanger reports that connectors to CRM and other first-party sources are in the works, pulling Datorama ever closer to CDP applications.

If trust levels do improve, one reason might be that governments are seen as doing a better job of protecting their citizens. News that the French National Data Protection Commission (CNIL) fined Google $57 million for GDPR violations could be a step in the right direction. While $57 million is about three hours’ worth of revenue for Google, what matters is the potential for much higher fines in the future.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.