Shoppable ads are a hot topic right now. But The Harris Poll finds just 36% of consumers said they’d actually buy something directly from an in-show ad, perhaps because nearly 80% do other things while ads are being shown. More might engage if they were rewarded with a discount or subsequent ad-free viewing.
Signs and other “out of home” media are probably the oldest form of advertising, so there’s something faintly amusing about buying them with programmatic technology and using mobile devices to track the results. Or not. Either way, you might like to know that Verizon Media has just launched full-funnel self-service product suite so you can plan, buy, measure, and optimize your digital out of home ads in the most modern ways possible.
In a 500-page document, NOYB says 81% of companies had no “reject” option on the first page, 73% used deceptive colors to get users to “accept,” and 90% gave no easy ways to withdraw consent.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.