Most Ecommerce Customers Fail to Log In During Visits: Coveo Report
This Coveo report clarifies why identifying anonymous website visitors is so helpful. They report that more than half of retail website customers identify themselves by logging in during only one-quarter of their visits. The survey also asks about martech products: CDP ranked last in purchase intent among “winners”, at 36%. CRM (59%), ecommerce (55%) and order processing (52%) headed the list. Non-winners were even less likely (29%) to buy a CDP.