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Most Marketers Expect Worse Ad Performance Without Third-Party Cookies: Advertiser Perceptions Report

Highlighting what’s at stake with third-party cookies, this Advertiser Perceptions survey found that 69% of respondents expect ad performance to drop when cookies are blocked and 40% to rely more heavily on walled gardens like Google as a result.  Two-thirds (65%) have not implemented new audience targeting solutions to replace cookies although 77% expect brands’ own first-party data will eventually become more important.  The survey just had 52 responses but the answers are probably typical.

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Sinch AB Buys MessageMedia for $1.3 Billion

June 14, 2021

Mobile messaging vendor MessageMedia has been purchased by cloud communications provider Sinch AB in a deal valued at $1.3 billion. Sinch has been bulking up its communications business with deals including a $1.1 billion acquisition of phone connection provider Inteliquent in February, followed by a $1.1 billion funding round in May. The deals highlight Sinch’s competition with Twilio, which itself bought mobile messaging provider Zipwhip in May for $850 million.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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