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Most Marketers Expect Worse Ad Performance Without Third-Party Cookies: Advertiser Perceptions Report

Highlighting what’s at stake with third-party cookies, this Advertiser Perceptions survey found that 69% of respondents expect ad performance to drop when cookies are blocked and 40% to rely more heavily on walled gardens like Google as a result.  Two-thirds (65%) have not implemented new audience targeting solutions to replace cookies although 77% expect brands’ own first-party data will eventually become more important.  The survey just had 52 responses but the answers are probably typical.

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Sinch AB Buys MessageMedia for $1.3 Billion

June 14, 2021

Mobile messaging vendor MessageMedia has been purchased by cloud communications provider Sinch AB in a deal valued at $1.3 billion. Sinch has been bulking up its communications business with deals including a $1.1 billion acquisition of phone connection provider Inteliquent in February, followed by a $1.1 billion funding round in May. The deals highlight Sinch’s competition with Twilio, which itself bought mobile messaging provider Zipwhip in May for $850 million.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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