Let’s finish with this Cyara survey, which found that most digital transformation initiatives run behind schedule, many have no clear owner and most senior managers overstate success.  To quote directly, “90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level [are] describing their digital transformation initiatives as ‘very successful.’”  Want more?  They say it’s a bad idea to run the project without involving the IT department.

CDP Simon Data is moving from profile building into data activation with a new cross-channel journey builder and email platform, and expanded predictive modeling.  The company also announced new APIs for audience selection and real-time content access.  They’re all closely integrated with customer profiles in Simon’s CDP.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.