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Most Marketers Think They’re Fully Prepared for Cookieless Future

I had to arm wrestle our privacy newsletter editor for this Acquia survey, but fortunately I outweigh her and she’s ticklish.  It was worth trouble because there’s lots of interesting info here.  Highlights: 87% of marketers think their organization is fully prepared for the end of third-party cookies; 55% had adopted a digital experience platform and 50% have added a CDP;  82% think their customers have more trust in  their company’s use of personal data than last year; but 40% of global consumers seem to disagree.

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Digital Transformation Projects Run Late and Your Boss Has No Clue: Cyara Survey

November 3, 2021

Let’s finish with this Cyara survey, which found that most digital transformation initiatives run behind schedule, many have no clear owner and most senior managers overstate success.  To quote directly, “90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level [are] describing their digital transformation initiatives as ‘very successful.’”  Want more?  They say it’s a bad idea to run the project without involving the IT department.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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