Media consultancy MightyHive also found that marketers saw room for improvement in their use of data: 60% in this survey said they were using less than 40% of its potential. But nearly all (96%) were at least somewhat confident it was delivering a strong return on investment. Companies using more technology were more likely to be progressing more quickly.
SalesLoft, which uses AI to help salespeople know what to say to their clients, has raised a $70 million Series D, brining total funding to $145.7 million. A little reminder that there’s life, and funding, outside of martech.
What’s that, you don’t like someone watching your every mouse twitch? Then privacy-focused browser Brave may be more your cup of tea. They already block most standard display ads and have now launched a program that lets users select which ads to view and get rewarded with blockchain tokens (of course). Ads are targeted based on behavior profiles that are stored on the user’s computer and never shared with the advertiser. It’s like a crazy alternate universe where privacy came first.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.