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Most Marketers Unhappy with Personalization Efforts: Evergage Survey

Ok, Dear Reader, I know you’re not always interested in surveys but here are some that are exceptionally deep. First, Evergage dives into personalization and finds that 88% of marketers think their customers expect it but just 31% think marketers get it right. A solid 87% report personalization has generated a measureable lift in results. Good detail here on channels, data sources, obstacles, and such. Best factoid: the proportion thinking personalization should be a high priority has grown from 64% in 2016 to 77% in 2018.

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IAB Europe Releases Consent Framework for Publishers

April 25, 2018

Since Web content seems to be today’s theme, let’s round it out with news that IAB Europe and IAB Technology Laboratory have released a framework for publishers to gather visitor consent for sharing their data with third parties. If I’m reading it correctly, a Web site pop-up would let visitors specify which from a list of third parties can have their information. It will take some pretty great marketing to make that work. Some European publishers have already signed on but we’ll see how others react.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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