Ok, Dear Reader, I know you’re not always interested in surveys but here are some that are exceptionally deep. First, Evergage dives into personalization and finds that 88% of marketers think their customers expect it but just 31% think marketers get it right. A solid 87% report personalization has generated a measureable lift in results. Good detail here on channels, data sources, obstacles, and such. Best factoid: the proportion thinking personalization should be a high priority has grown from 64% in 2016 to 77% in 2018.