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Most Multichannel Campaigns Use At Least Four Channels: PFL Survey

This study from direct mail company PFL finds that multi-channel marketing is further along than you may have realized. Half the respondents reported they use four or more channels in a typical multichannel campaign; three-quarters use at least three. Lots of interesting detail on which channels work best for which audiences.

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Publishers Struggle to Block Deceptive Ads: GeoEdge Report

July 10, 2020

Facebook gets no sympathy because they make their own rules. But other publishers are also struggling against a tide of deceptive ads, political and otherwise. This GeoEdge survey found that 69% of publishers see a moderate or large number of deceptive ads each week and that 20% have lost viewers as a result of publishing them. Avoiding bad ads has its own risks: 49% said they inadvertently block non-deceptive ads often or very often.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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