Dynamic Yield continues to expand beyond its roots in Web site personalization, adding a feature to send campaign audiences to email, ad networks, call centers, and other channels. Last month’s enhancement let them include offline purchase data to their unified customer profiles. https://www.dynamicyield.com/blog/bridging-online-and-offline-purchase-data-for-personalizationAlthough Dynamic Yield casually refers to having “CDP product”, it’s not clear they meet RealCDP requirements for handling all data types and easily sharing the profiles with other systems.

Digital transformation occupies a meta-hype class of its own. Marketers will be pleased that this Mindtree study found Digital Officers are most successful at improving digital experience. They’ll be less happy to learn that the vast majority of CDOs come from IT (69%), while just 8% come from marketing or sales.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.