Dynamic Yield continues to expand beyond its roots in Web site personalization, adding a feature to send campaign audiences to email, ad networks, call centers, and other channels. Last month’s enhancement let them include offline purchase data to their unified customer profiles. https://www.dynamicyield.com/blog/bridging-online-and-offline-purchase-data-for-personalizationAlthough Dynamic Yield casually refers to having “CDP product”, it’s not clear they meet RealCDP requirements for handling all data types and easily sharing the profiles with other systems.

Digital transformation occupies a meta-hype class of its own. Marketers will be pleased that this Mindtree study found Digital Officers are most successful at improving digital experience. They’ll be less happy to learn that the vast majority of CDOs come from IT (69%), while just 8% come from marketing or sales.

Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel.  You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data.  VideoAmp can also use the data to optimize media plans in real time.