Most of Companies Have No Strategy to Optimize Martech: DemandLab Report

More than half (53%) of companies have no strategy to optimize their martech stack, according to this Ascend2 survey for consultancy DemandLab. Ease of use is the capability they most want to improve while insights is the most important feature they seek. Speaking of marketing stacks: here’s a game where you compete to build your own.

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Dynamic Yield Creeps Further into CDP Territory

April 29, 2020

Dynamic Yield continues to expand beyond its roots in Web site personalization, adding a feature to send campaign audiences to email, ad networks, call centers, and other channels. Last month’s enhancement let them include offline purchase data to their unified customer profiles. Dynamic Yield casually refers to having “CDP product”, it’s not clear they meet RealCDP requirements for handling all data types and easily sharing the profiles with other systems.

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