Most Office Time is Unproductive: Asana Survey

Next we have research from Asana showing that much office time is non-productive. They found 60% of time is spent on coordination, such as communications, searching for information, and managing priorities, compared with just 26% on skilled tasks. Taking the obvious up a notch, people say that most meetings are unnecessary and they spent a lot of time reading email.

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Mastercard Buys SessionM CDP to Expand Marketing Services

October 23, 2019

Mastercard is buying SessionM, which combines a CDP with a loyalty system. It extends Mastercard’s growing suite of data-driven marketing services for retailers and other brands. The deal joins Treasure Data/Arm, Lattice Engines/Dun & Bradstreet, Mintigo/Anaplan, Radius Intelligence/Kabbage, and Allsight/Informatica as examples of a CDP purchased by a company outside the usual set of martech suppliers.

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Consumers Feel Behavior-Based Ads Are Creepy, Not Clever: Accenture Interactive Report

October 21, 2019

And you know those sophisticated marketing technologies you’ve been struggling to deploy, including cross-device campaigns, chatbot access to shopping behavior and customer service interactions, and social media ads based on visits to other sites? Accenture Interactive found consumers consider them four of the five creepiest things you can do. The only thing that’s creepier is receiving an ad for something you only talked about near a voice assistant.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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