The obvious problem with voice shopping is you can’t see your choices. Connekt addresses this by enabling smart devices to make purchases of items being shown on TV. Nearly three-quarters (73%) of respondents said they’d buy that way. Connekt reported a 25% ownership rate for voice devices, similar to Delineate, but found only 8% of owners had made a purchase through it.
Life has many mysteries, and the impact of TV advertising ranks high among them. TVSquared shines a light into this dark corner by correlating ad broadcasts with customer response through phone, apps, mobile, Web, and SMS. They just raised $8 million, bringing total funding to $21 million.
The unifying thread in all this is the value of personal data. Research Intelligencer did some fascinating (to me) research that found most people would consider a rate below minimum wage to be fair pay for time spent viewing ads. The article links to another study that found advertisers actually pay under $3 per hour of consumer time. Equally fascinating (or not).
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.