Most Smart Device Owners Would Buy What They See On TV: Connekt Research
The obvious problem with voice shopping is you can’t see your choices. Connekt addresses this by enabling smart devices to make purchases of items being shown on TV. Nearly three-quarters (73%) of respondents said they’d buy that way. Connekt reported a 25% ownership rate for voice devices, similar to Delineate, but found only 8% of owners had made a purchase through it.