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Most Smartphone Owners Won’t Share Data: AppsFlyer and MMA Global Survey

Do you sometimes hope it’s just a bad dream and we’ll wake up to find that consumers will gladly share their data?  Sorry, but AppsFlyer and MMA Global report that 73% of smartphone users are somewhat or very unlikely to allow tracking and 60% would never or just sometimes consent even if they had to pay for services instead.

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Just 17% of Companies Do a Good Job Tracking Lifetime Value: Deloitte Digital and CMO Council

March 18, 2021

But, hey, we can’t spend all our time worrying about privacy.  So let’s worry that 44% of marketers aren’t effectively targeting their marketing to improve lifetime customer value.  In fact, just 17% even do a good job of tracking it, according to Deloitte Digital and CMO Council.  Good news for CDP fans: marketers top priority for the next 12 months is building a unified customer view.

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Adtech Vendors Rush to Fill the Identity Gap

March 18, 2021

Bees to honey or sharks to blood? Either way, adtech vendors keep swarming to replace lost customer identifiers. In today’s news: ad platform LoopMe reports its predictive models for inflight campaign optimization work 96% as well when identifiers are removed, apparently because they look at real-time behaviors rather than history. MetricWorks has combined econometrics and automated experiments to measure the incremental impact of mobile marketing campaigns. Amobee and InfoSum are partnering to enhance Amobee’s audience targeting with InfoSum’s privacy-safe audience data.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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