Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.
Last click attribution is a fact of life for almost 80% of marketers. About 20% believe in it and three-quarters would like to move away, says a study by Emarketer and Snap. Mixed Media Modeling presents itself as a more holistic alternative, but it’s complex and can be hard to implement.
With 86% of marketers agreeing that games advertising is of growing importance, the IAB has released a new guide to advertising in the casual games space. Casual games are defined as mass market video games with broad appeal as opposed to games aimed at hobbyist gamers. As well as having significant reach (31% of the U.S. 190 million-plus gamers play casual games), the channel commands engagement and attention — unlike TV.
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.