Cross-channel content platform Movable Ink has mostly grown its product through internal development, but it’s now thinking that acquisitions might be a good next step. The company just raised a $30 million Series C, bringing its total to $39 million, to help make that possible.
I’m intrigued by this report that citizen cybercriminals can purchase DDoS attacks as a service. But it’s not worth a news item. So instead let’s note that survey data compiler Dynata has integrated its 62 million personal profiles with Google’s Ads Data Hub. ADH, as it’s known to friends, is a sandbox that lets YouTube advertisers analyze their results without seeing any personal data.
In two cases that litigants in the UK and the Netherlands believe could exceed €10BN in collective claims, the companies are being sued for use of third party cookies for ad tracking. The Dutch case, which was filed by The Privacy Collective, is the biggest in the Netherlands related to violation of GDPR. The UK case, which will be presented later this month, is in connection with GDPR and the UK’s Privacy of Electronic Communications Regulation.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.