In-the-moment personalization vendor Movable Ink is adding the ability to autonomously generate personalized content, subject lines, send time, and frequency for individual recipients (within guidelines and guardrails). The new feature, Agentic Campaigns, will continuously optimize creative and messaging through real-time experimentation. It will be available for email, web, WhatsApp and RCS.
Now it’s extended its fraud protection with a tool that alerts users if they click on a web page that could be harmful – as we all do…
OpenAI has released an open source airline customer service agent. Not a commercial product, it’s intended as a demonstration of how developers can build agents and multi-agent workflows using the Agents SDK. Good news for teams hoping build and deploy their own AI agents at scale. Not so good news for vendors hoping to sell out-of-the-box AI agents.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.