Moveable Ink has added a service to display live prices and inventory information within emails, using data read from client systems when the email is opened. This requires direct integration with back-end systems holding the information. It’s especially relevant for industries with constantly changing prices and availability such as airlines, hotels, and entertainment events. Oh, and retail.
Zeta Global (formerly Zeta Interactive, formerly XL Marketing) has raised $115 million in equity and $25 million in debt financing, bringing its total past $250 million since 2007. The company provides a a SaaS-based marketing cloud supported by strategy, creative, execution, and analytics services. Acquisitions have included Acxiom Impact (email) and ClickSquared (multi-channel campaigns).
Salesfusion is following the theory that small businesses need support services for key marketing automation tasks. It has just launched a package that combines its software with ten hours per month of template building and campaign execution services. Pricing starts at $1,500 per month for up to 5,000 contacts.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)