mParticle Adds Data Erasure Requests

mParticle has announced the beta release of a feature to forward data erase requests to integrated systems including Amplitude, Blueshift, Braze, and Kochava.  Such requests must be honored under many privacy regulations including the European Union’s GDPR, California’s CCPA/CPRA, and Brazil’s LGPD.  It’s one more example of how CDPs are overlapping with privacy management systems.

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CData Raises $140 Million and Hevo Raises $30 Million, Both for Data Integration

December 20, 2021

“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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