mParticle has announced the beta release of a feature to forward data erase requests to integrated systems including Amplitude, Blueshift, Braze, and Kochava. Such requests must be honored under many privacy regulations including the European Union’s GDPR, California’s CCPA/CPRA, and Brazil’s LGPD. It’s one more example of how CDPs are overlapping with privacy management systems.
By offering affordable, self-service tools, Pixalate’s new Ad Trust and Safety API suite provides tools that had been out of reach cost-wise for many small companies and independent developers.
“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.