CDP mParticle is expanding its journey management capabilities with a new multi-step, multi-branch, cross-channel journey builder. New features include journey analytics to uncover optimal journeys, testing within campaign flows, and continuous synching of audiences with delivery tools across advertising, email, messaging and other channels.
We haven’t written much here about the growth of TikTok as an advertising channel, but it’s a big story. One subplot has been more TikTok tools for advertisers. The latest twist is integration with Foursquare Attribution, which will enable marketers to measure the impact of TikTok ads on retail foot traffic.
Nigerian startup Vendly has launched a platform that allows users to send and receive money using just their social media handles.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.