mParticle Connects with Yahoo Cookieless ID

Newly reborn Yahoo, which emerged Alien-like from the belly of Verizon, has announced new partnerships for its ConnectID cookieless identity solution.  Additions include media measurement companies IRI and NCSolutions and CDP mParticle, which will push segments to the Yahoo DSP.  Records will be matched against the ConnectID identity graph of 148 million logged-in users, 240 million unique profiles, and over 400 million unique devices.