CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.
Kenyan fintech startup Paylend, which is helping MSMEs better record data and access loans, is conducting surveys in Tanzania and Nigeria ahead of beta tests in those markets.
Salesforce has wasted little time before integrating its new Slack acquisition with existing products. It just announced a collection of features under the awkward “Slack-First Customer 360” label, including Slack-powered collaboration features, notifications, and watchlists. A few are available now or soon but the major sales, service, and marketing features will only start to pilot this fall.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.