mParticle Launches Partner Certification Program

Customer Data Platform vendor mParticle has launched a new partner certification program, identifying firms that are qualified to leverage its technology. I wouldn’t ordinarily cover this but am testing to see how interested you are in vendor news. Oops, forget you just read that: it probably spoils the test.

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Data & Marketing Association Forms Industry Council to Address Cross-Channel Identity and Attribution

June 21, 2017

The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

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Funding: CognitiveScale Raises $15 Million and Element AI Raises $102 Million

June 19, 2017

Another theory is you like to read funding announcements. Okay, then: CognitiveScale, which offers customer- and employee-facing products that interpret and respond to user behaviors, recently added $15 million in funding, bringing its total to $50 million. Meanwhile, Element AI raised $102 million to grow its business, offers AI-based advertising, customer engagement, and contact center applications among many other things. Element AI says it’s the biggest-ever Series A funding round for an AI company.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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