mParticle Launches Partner Certification Program

Customer Data Platform vendor mParticle has launched a new partner certification program, identifying firms that are qualified to leverage its technology. I wouldn’t ordinarily cover this but am testing to see how interested you are in vendor news. Oops, forget you just read that: it probably spoils the test.

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Data & Marketing Association Forms Industry Council to Address Cross-Channel Identity and Attribution

June 21, 2017

The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

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Funding: CognitiveScale Raises $15 Million and Element AI Raises $102 Million

June 19, 2017

Another theory is you like to read funding announcements. Okay, then: CognitiveScale, which offers customer- and employee-facing products that interpret and respond to user behaviors, recently added $15 million in funding, bringing its total to $50 million. Meanwhile, Element AI raised $102 million to grow its business, offers AI-based advertising, customer engagement, and contact center applications among many other things. Element AI says it’s the biggest-ever Series A funding round for an AI company.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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