mParticle Raises $150 Million Series E
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
ZoomInfo has its own plans for world domination: they’ve just launched Data Passport Europe and Data Passport Global, expanding the reach of their B2B data sets beyond North America. European privacy rules about business data are a bit looser than rules for consumer data, and the company lists an armful of certifications to prove its data is more compliant than a lion-tamer’s puppy.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.