mParticle Raises $150 Million Series E
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
ZoomInfo has its own plans for world domination: they’ve just launched Data Passport Europe and Data Passport Global, expanding the reach of their B2B data sets beyond North America. European privacy rules about business data are a bit looser than rules for consumer data, and the company lists an armful of certifications to prove its data is more compliant than a lion-tamer’s puppy.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.