mParticle Raises $150 Million Series E
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
ZoomInfo has its own plans for world domination: they’ve just launched Data Passport Europe and Data Passport Global, expanding the reach of their B2B data sets beyond North America. European privacy rules about business data are a bit looser than rules for consumer data, and the company lists an armful of certifications to prove its data is more compliant than a lion-tamer’s puppy.
Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.