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mParticle Raises $17.5 Million In Series B Funding For Multi-Screen Customer Data Platform

mParticle, the multi-screen customer data platform, today announced that it has closed a Series B funding round of $17.5M led by new investor Bain Capital Ventures along with existing investor Social Capital. The company, on track to hit 4x its 2015 revenues in 2016, also announced the hiring of new sales leadership and the availability of new APIs to enable brands to do more with their data in the mobile era….

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Remaking Marketing Organizations for a Data Driven World

October 11, 2016

Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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