More CDP industry news: mParticle announced a $35 million Series C funding and released an identity management engine called ID Sync. ID Synch is intriguing because it focuses on controlling which aspects of identity are presented in different situation. See this blog post for details. mParticle total funding is now $76 million.
The CDPI office is closed today so we’ve prescheduled this newsletter.
Siftery’s premise is that companies are using the right systems.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.