mParticle Releases Profile API

mParticle is also shining a spotlight on core CDP capabilities, by adding a new Profile API that makes it easier to access customer data assembled by the system. The new API makes customer profiles available anywhere clients can make an HTTPS request.

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Ogury Raises $50 Million for Consent-Based Advertising

December 6, 2019

Consent-based mobile ad network Ogury has raised $50 million, bringing its total to $92 million. Ogury asks directly for user consent to track online behaviors and uses the results to build profiles and serve highly targeted ads across more than 400 million mobile devices. Ogury has focused on consumer consent since 2014; ironically, GDPR and similar regulations may reduce its competitive edge as other firms to adopt similar approaches.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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