mParticle Selected by Pinterest as Audience Partner
Customer Data Platform mParticle was one of handful of audience providers selected for a new partner program announced by Pinterest. The arrangement makes it easy for clients to upload audiences to Pinterest to target and to find similar audiences. Other vendors in the program are Epsilon, Experian, Krux (Salesforce), LiveRamp (Acxiom), and Neustar. mPartner is specializes in combining mobile and other data within its CDP.