mParticle Simplifies Ingestion of Customer Data from SaaS Systems

Customer Data Platform vendor mParticle has released a major upgrade that adds point-and-click integration to ingest data from many SaaS platforms.  This substantially increases the range of data the system can manage.  Initial integrations include Kochava, Apsalar, Adjust, Iterable, Urban Airship, MailChimp, Tune, and Zendesk.

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Criteo Automates Creation of Contextually-Optimized Personalized Ads

December 7, 2016

If having execution systems that can use improved customer data is one big obstacle to making CDPs valuable, another is being able to actually generate enough different content versions to take advantage of all that precise targeting. Criteo is stepping into that gap, at least for digital advertising, with an ad creation technology that automatically generates contextually-optimized personalized ads tailored to users’ real-time shopping behavior. The company says its tests showed up to 15% higher sales. Note that “up to”.

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