Here’s the latest twist in the media measurement saga: Nielsen’s flagship National TV Audience Measurement service has been re-accredited by the Media Ratings Council. The service was de-accredited in September 2021, in a move that seemed inconceivable until it happened.
Blue badges are the new black: LinkedIn has joined the verification party with a so-far free and voluntary program that offers several ways for members to prove their identity and employer. With programs like this and growing demands for social media to verify young users’ ages and identities, get ready to master the intricacies of identify verification. And start wondering what happens to people who can’t or don’t want to participate.
A customer sued Tesla after former employees disclosed the company collected and shared “highly invasive videos and images” of people in their cars, then used them for in-work entertainment. What’s to say??? If what is alleged is true, not a lot of wiggle room here for meaningful apology or explanation.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)