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MuleSoft Files for Initial Public Offering

Data exchange platform MuleSoft filed last Friday for a $100 million Initial Public Offering. Mulesoft provides a type of integration by shuttling data between appilcation systems.  This makes it somewhat competitive with Customer Data Platforms, although it doesn’t create a persistent database or unified customer view. As it happens, CRM vendor Pegasystems announced a MuleSoft integration the day before the IPO announcement. This will make it easier for Pega to access external data.

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MarTech Funding Grew to $14 Billion in 2016: MarTech Advisor

February 21, 2017

Venture funding for marketing technology nearly doubled from $7.96 billion in 2015 to $14.05 billion in 2016, according to the Investscape 2016 from MarTech Advisor. The largest deal was $2.5 billion invested by Koch Brothers in Infor; that deal single-handedly made the platform/suite category that largest fund recipient for the year. Other top-funded categories were internet services, mobile apps, and customer experience. Lots of company-by-company details here if you’re interested.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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