Digital experience vendor Sitecore has fully integrated its Web content management capabilities with four 2021 acquisitions  including the Boxever CDP, Four51 ecommerce system, Moosend email server, and Reflektion site search engine. In addition to data unification, Boxever provided Sitecore with testing, real-time personalization, and connectors to email systems including Salesforce Marketing Cloud, Responsys, and Klayvio.

Digital engagement programs earn high rewards, even though companies overestimate the quality of their personalization, according to this data-rich Twilio Segment report.  Revenue increased an average of 70% among firms that invested in digital customer engagement in the past two years.  But while 27% of companies believe they deliver excellent personalized experiences, only 7% of consumers agree.  Also, companies underestimate consumers’ interest in privacy and transparency.  Lots more here.

Digital transformation is so 2021.  This Salesforce study finds security and privacy have replaced transformation as the top priority of IT managers.  Simplicity is also in style: more plan to consolidate their tech stack (34%) than to add new vendors (11%).  Nearly three-quarters (72%) use no-code/low technology, including 50% of marketing departments.