Digital experience vendor Sitecore has fully integrated its Web content management capabilities with four 2021 acquisitions  including the Boxever CDP, Four51 ecommerce system, Moosend email server, and Reflektion site search engine. In addition to data unification, Boxever provided Sitecore with testing, real-time personalization, and connectors to email systems including Salesforce Marketing Cloud, Responsys, and Klayvio.

Digital engagement programs earn high rewards, even though companies overestimate the quality of their personalization, according to this data-rich Twilio Segment report.  Revenue increased an average of 70% among firms that invested in digital customer engagement in the past two years.  But while 27% of companies believe they deliver excellent personalized experiences, only 7% of consumers agree.  Also, companies underestimate consumers’ interest in privacy and transparency.  Lots more here.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).