Narrative offers a platform for companies to buy, sell, and share customer data without violating privacy regulations. They just concluded a deal that lets companies whose data is stored in Snowflake to code the data with Unified ID 2.0 tokens, making it available as advertising audiences through The Trade Desk. It’s one more extension of Snowflake’s footprint in the customer data world.
You can think of digital experience platforms as expanded versions of content management systems. That’s certainly the case with Optimizely, which is the name adopted content manager Episerver after it purchased experimentation platform Optimizely in 2020. They just launched Optimizely One, an integrated-but-composable “marketing operating system” that spans content creation, audience selection, personalization, experimentation, and analytics.
Google has strengthened the indemnity against claims of copyright infringement that it provides to users of its generative AI tools. The announcement notes that general indemnity was already in place for claims about training data. It adds coverage for claims about outputs generated by Duet AI and Vertex AI.
Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.