It’s also not very surprising to find that personal data is available for sale! But the fact that Narrative I/O has built a business to exchange customer data and nothing else still comes as a mild surprise. (We actually mentioned them last August, so maybe the real story is short term memory loss among online newsletter editors.) Where was I?…Oh yes, Narrative I/O has added “self-declared first person audience data” from Cint, which collects that data while building consumer panels for market research. So the other news angle here is that 40 million people have voluntarily or unknowingly given up so much personal information.