Narrative I/O Data Marketplace Adds Cross-Device Identities from Adbrain

A Customer Data Platform can help build those unified customer profiles. But even a CDP needs to be fed data. That’s where Narrative comes in: it provides a marketplace for data owners to sell their data to whoever needs it. Interesting concept. They’ve just partnered with cross-device identity expert Adbrain, which says it has mapped devices and locations to 90% of the U.S. adult internet population.