As headlines go, “Nativo Buys SimpleReach” doesn’t quite measure up to “Headless Body in Topless Bar”. But Nativo sells content advertising and SimpleReach measures content impact, so it’s a modestly interesting sign of the growing role played by measurement.
Healthcare CRM vendor Healthgrades has launched a Customer Data Platform. The system will bring together patient data from many sources to give health systems a unified customer view.
In the mood for some Face-bashing? You’ll have to stand in line behind the US Department of House and Urban Development, which just sued Facebook for enabling housing discrimination by letting advertisers target ads in distinctly discriminatory ways. This after Facebook removed age, gender, and Zip code targeting for housing, employment, and credit ads — after blithely permitting them for years – and even banned white nationalist and separatist content after figuring out that they are inextricably associated with hate groups. Clueless doesn’t do them justice.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.