Grocery delivery company Instacart will partner with NBCUniversal to deliver first-party purchase data to help measure the impact of streaming campaigns by CPG brands. The new offering will be available to advertisers in Q2 2024 and is expected later to expand to linear TV. This builds on an existing partnership between Instacart and NBC’s Peacock channel.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.
Aimed at the many small businesses that spend less than one hour per day on marketing (per Constant Contact’s research), Campaign Builder will generate audiences, content and channel choices in minutes. Constant Contact also launched BrandKit, a tool to support brand consistency in marketing communications. Both new solutions are powered by Constant Contact AI.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.