Are you less concerned with cross-channel identities than location-based targeting? Near, which provides real-time location information gathered from over a billion devices, has integrated its data with the Oracle BlueKai Marketplace.
Sprinklr is a social media management platform, but a year ago it purchased Booshaka, which had technology to connect customer data across multiple sources. The resulting love child is just-released Sprinklr Audience, which collects data from mobile, social, email, commerce, CRM and Web systems, integrates it, and creates audience segments that can be pushed to social advertising (and presumably other) channels. It’s as if there’s a little Customer Data Platform inside, crying to get out.
MarketsandMarkets has a new report predicting that emotion detection and recognition technologies will grow nearly 40% per year, to reach $36 billion by 2021. Scope includes facial expressions, speech, voice, and bio-sensing (ECG, eye tracking, wearable, etc.). This is a major new data source for marketers and their CDP systems, not to mention AI systems in general.
Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.