It’s debatable whether any enhancement to a generative AI product is worth singling out as news, given how many happen each day.  But that Adobe Firefly now supports prompts in over 100 languages, and will be localized in 20 languages, seems worth a nod.  Let’s also note that Adobe is paying more attention than most to clarifying the source of content that Firefly creates – a shamefully rare example of responsible Big Tech behavior.

The on-going Twitter train wreck, now with extra drama from Threads, is another story we can’t cover in any depth.  Some developments you may have missed: Website Planet found Threads posts get more engagement than posts on Twitter; an Ipsos poll found 58% of Americans who use Twitter have tried Threads or are likely to; and, in a characteristically childish and incompetent move, Twitter has made an ineffectual attempt at blocking links to Threads.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.