Nearly All CDPs Meet or Exceed Expectations: Merkle Study
I’d rather share news about products and industry events than yet another survey, Dear Reader, but the tons of CDP information in this Merkle study make it irresistible. One key finding: 61% of tech people say they have a CDP compared with just 37% of marketers, suggesting different definitions. Then again, 59% said their CDP is being used primarily for data consolidation, which is a pretty firm consensus. An impressive 97% say their CDP is meeting expectations (52%) or exceeding them (45%). Lots more here.