I’d rather share news about products and industry events than yet another survey, Dear Reader, but the tons of CDP information in this Merkle study make it irresistible. One key finding: 61% of tech people say they have a CDP compared with just 37% of marketers, suggesting different definitions. Then again, 59% said their CDP is being used primarily for data consolidation, which is a pretty firm consensus. An impressive 97% say their CDP is meeting expectations (52%) or exceeding them (45%). Lots more here.